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Training
Wholesale Shade is a manufacturer of custom shade products based in Southern California.
We take your measurements and turn them into a finished product that we put your private label, box up and ship to you.
Wholesale Shade is your expert resource in the shade sail industry.
From How To Videos to In-Person Training Events, we make it easy for you to be in the shade business. Check out our extensive resources below, and be sure to sign up your team for our next Shade Sail University Workshop hosted at our warehouse in Southern California.
Shade Sail University
The Fastest Way into the Shade Sail Business
Wholesale Shade is proud to announce the Release of Shade Sail University: The Second Edition. Printed versions of this book are available from some of your favorite vendors, but you can also download a PDF version of the book here.
From Designing and Selling to Installing and Troubleshooting, this book is your ultimate resource for Shade Sails.
Access the worksheets and forms referenced throughout Shade Sail University.
Shade Sail University:
Workshop
Training for anyone looking to enter the Shade Sail Business
Wholesale Shade is proud to announce our Shade Sail University 2025 winter training session:
Wednesday, January 22nd through Friday, January 24th.
Full-Day Education and Training
You can choose from a one-day program focused on proper shade sail installation, a two-day schedule that adds design and sales training, or the full 2 ½ day program with 3D-rendering tips and techniques to wow customers. Our class sizes are small so we can have meaningful, hands-on experiences that are customized to meet your experience level.
Wednesday, Jan. 22, 2024; 8 am–4:00 pm
This training is designed for awning companies, contractors new to the trade, designers, and installers at any level who will benefit from our program of intensive, hands-on training by the people who wrote the book on shade sails. Day 1 is all about installation best practices. Focus will be on, but not limited to the following:
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Shade Sail Theory 101 - what makes a perfect shade sail
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How to install with your salespeople in mind
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Proper Job site Prep and Planning
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Post Installation
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Bracket installation
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How to choose the right hardware/tools for the job
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Maintenance and Troubleshooting
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What to do if something goes wrong
Thursday, Jan. 23, 2024; 8 am–4:00 pm
This training is designed for anyone who will be designing and selling shade sails. Day 2 is all about sales and design best practices. Focus will be on, but not limited to the following:
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Shade Sail Theory 101 - what makes a perfect shade sail and a happy customer
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Common Customer Questions and Answers
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Common Customer Pitfalls (design changes mid-project)
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How to Design with your installers in mind
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Sales is Design!
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How to take measurements so your designs are precise
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Extension cables, to use or not to use?
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Design Mistakes
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Properly price your project
Friday, Jan. 24, 2024; 8 am–12:00 pm
This training is designed for salespeople/designers who want to up their presentation game. Our customers love our 3D renderings that show where the shade goes at different times of the day. This course includes some homework so that you can hit the ground running! Bring your laptop or tablet with your SketchUp account pre-loaded and logged in and we’ll get right to work designing a shade sail.
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Import an address or an Image to lay the groundwork for your design.
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Create the customer's home/building
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Design the shade sail with proper curves, hypar twist, and more
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Enhance your design with add-ons like picnic tables and other features to give your design a lived-in look
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Add in shadows and demonstrate shade at different times of the day and the year.
How To Enroll
Email Robin at robin@wshade.com or call (760)603-3269 today to reserve your spot!
All training is conducted at our facility in beautiful San Marcos, California, just north of San Diego. Easy accommodations at a brand new Extended Stay hotel across the street.
Cost:
Full program 2-1/2 days $1,995
Bring an additional person from your company for only $1,000 per person. For example, 1st person $1,995 + 2nd Person $1,000 = $2,995
Trivantage Plus Members receive a 10% discount
But wait! There's more!!
We are excited to introduce our "Hit the Ground Running" promotion, designed to encourage students to immediately apply the knowledge they gain from our courses.
Upon successful completion, students will receive a credit of $2,000 towards their first shade sail order, effectively making the course complimentary.
Please note that this offer is limited to one credit per company and must be redeemed within 30 days of course completion.
Given the time frame, we encourage you to start considering how you will utilize this credit—whether for a donation to a local animal shelter, a display for your showroom, or enhancing a current project with your newly acquired expertise.
Meet The Trainers
Patrick Howe
Founder and CEO
Patrick Howe was born in Nebraska, met a girl named Amy in Arizona and married her in California where they are currently living the dream.
Robin DuBroy
Director of Education
Robin DuBroy brings over 10 years of educational and training experience to Wholesale Shade. Being a teacher at heart, Robin wrote the book on the shade sail industry and enjoys supporting the trade through training and education as part of the Shade Sail University system.
Design & Install
Looking for a quick guide on shade sail design ideas and installation to get you started? This section is for you!
How To Videos
Check out these helpful videos!